Work Experience

Manager, UX Research / Home Depot Canada

Mar ‘16 - Present

• Lead the A/B Testing & Usability Testing practice.
• Departmental advocate for User Research & data-driven UX design.
• Lead UX Researcher.

UX/Digital Strategist / Freelance

Dec ‘12 - Feb ’16

• Designed, planned & conducted UX research with current user base.
• Analyzed research & analytics to inform new designs for optimized UX experience.
• Monitored emerging UX best practices for integration into product roadmap.

Manager, Insights & Strategy / Cundari

Jun ‘11 - Nov ’12

Advertising Account Manager / JWT, Bensimon Byrne

Nov ‘05 - May ’11

• Developed communication & digital strategies.
• Managed primary research projects & mined secondary sources to inform creative strategy. 
• Provided strategic guidance and insights for new business pitches.

• Managed the development of integrated advertising campaigns.
• Wrote communications plans based on insights derived from primary research.
• Managed web development projects & supported new business pitches.