Work Experience

Manager, UX Research / Home Depot Canada

Mar ‘16 - Present

• Lead the UX Research practice, VOC program for digital channels

• Departmental advocate for UX Research & data-driven UX design

• Lead UX Researcher

UX & Digital Strategist / Freelance

Dec ‘12 - Feb ’16

• Designed, planned & conducted UX research with current user base

• Analyzed existing & original research & analytics to inform new designs for an optimized UX experience

• Monitored emerging UX best practices for integration into the product roadmap

Manager, Insights & Strategy / Cundari

Jun ‘11 - Nov ’12 

Advertising Account Manager / JWT, Bensimon Byrne

Jan ‘09 - Apr ’11

• Developed communication & digital strategies for clients in retail, automotive & the public sector

• Managed primary research & used secondary sources to inform creative strategy

• Provided strategic guidance & insights for new business pitches

• Managed the development of integrated advertising campaigns

• Wrote communications plans based on insights derived from primary research

• Managed web development projects & supported new business pitches